Our approach to any investment proposition is different to most seed investors because of the support structure we have available. This generally means we are able to invest earlier than most investors, and get a start-up created and successfully launched for much less than the budgets put in front of us. This not only reduces the risk to us and founders, but also reduces the breakeven point meaning that profitability comes sooner – as does the ability to raise much more investment for significantly reduced amounts of equity.  Our basic aim during this early stage is to help start-ups launch and gain the traction they need to become ‘investment ready’ in the eyes of other VC’s and Angels with the minimal amount of risk during this most risky phase.